Mainz shifts tourism levy to visitors after fierce industry backlash
Mainz has revised its plans for a tourism levy after strong opposition from local businesses. The updated proposal shifts the payment responsibility from accommodation providers to overnight guests. This change comes after weeks of discussions between industry leaders and city officials. The original tourism levy faced pushback from groups like DEHOGA and the IHK for Rheinhessen. Their pressure led policymakers to reconsider the approach. Instead of charging hotels and guesthouses, the new system will require visitors to pay directly.
City officials were also urged to find quick alternatives. As part of the compromise, Mainz will now allocate €200,000 annually from its budget to the Mainz Tourism Fund starting in 2027. Matthias Sieber-Wagner, the fund’s chair, called this funding a vital investment and a clear sign of support for the sector.
Further changes include a full review of the accommodation tax by 2028. Sieber-Wagner confirmed that policymakers had agreed to reassess the industry’s preferred model—a guest contribution system—during this evaluation. The revised levy will take effect in the coming years, with the city committing €200,000 yearly to boost tourism. A broader review of the tax structure is scheduled for 2028. This decision aims to balance funding needs with industry concerns.