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P&G Names Stefanie Frenzel as New Senior Media Director for DACH Region

A decade at P&G prepares Stefanie Frenzel for her biggest challenge yet. She'll now shape media strategy for iconic brands in one of Europe's largest markets.

, and Administrator

2026 April 16 . 8:14 AM

1 min read

The image shows a man in a suit and tie with his arms crossed, wearing spectacles and standing in... — The image shows a man in a suit and tie with his arms crossed, wearing spectacles and standing in front of a blurred background. He appears to be the newly appointed head of marketing, as indicated by the text at the bottom of the image.

P&G Names Stefanie Frenzel as New Senior Media Director for DACH Region

According to Nielsen, Procter & Gamble (P&G) spent nearly €2 billion (gross) on advertising in Germany last year for brands such as Pampers, Ariel, Lenor, Always, Gillette, Pantene, Mr. Proper, Fairy, Clearblue, Kytta, and Wick.

Frenzel, who previously served as Brand Director for Fabric Care in the DACH region, will now oversee this massive budget across German-speaking markets.

In her new role as Senior Director of Media for DACH at the U.S. consumer goods giant, she will report to Kristina Bulle, the region's Chief Marketing Officer, who leads the overall division. Frenzel succeeds Isabella Moeller, who will take charge of P&G's Grooming division in DACH—a move the company describes as the "next step" in her career. With this appointment, P&G once again fills a top position from within its own ranks. Frenzel joined the company in 2013 and brings prior media experience, including her role as Head of Media Planning for Fabric & Home Care in DACH.

P&G recently launched a test campaign with its media agency, Twentyfive—a joint venture between WPP's EssenceMediacom and Pilot—using deterministic IDs outside major international platforms.