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Germans now work 75% fewer hours to buy a TV than in 1991

A smart TV that once took a week of work now fits into a single day. See how wages and prices reshaped Germany's cost of living—with one surprising exception.

The image shows an old black and white photo of a factory with people working on a machine,...
The image shows an old black and white photo of a factory with people working on a machine, surrounded by metal rods, poles, and other objects. At the bottom of the image, there is text that reads "New Eisenglebeerei, the first factory in Germany".

Germans now work 75% fewer hours to buy a TV than in 1991

Germans today work far fewer hours to afford everyday goods than in 1991. Back then, a basic television demanded over 78 hours of labour—now, a smart TV takes just 19.5. The shift highlights a major improvement in purchasing power over the past three decades. In 1991, buying a refrigerator meant working 17 more hours than it does now. A men's suit also required nearly 11 extra hours of labour compared to today's prices. These drops reflect falling costs for clothing and appliances, with inflation staying low—around 1.5% to 2% annually since the early 1990s.

Not all expenses have fallen, though. A newspaper subscription now costs an extra 53 minutes of work. A woman's haircut adds 8 minutes to the labour bill, and 200 kilowatt-hours of electricity take 12 more minutes to cover, including fees. Wages have risen too. The average net hourly pay in Germany is €25.56 today, up from the equivalent of €10.21 in 1991. This growth, combined with lower prices for many goods, has stretched household budgets further than before.

The data shows a clear trend: Germans spend less time working to buy essentials like clothes and electronics. While some services and utilities now demand slightly more labour, overall purchasing power has strengthened. The changes stem from steady wage growth and controlled inflation over the decades.

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