Experts Tackle the Future of Used Electric Vehicle Remarketing in Hamburg
The 19th Industry Forum on Used Electric Vehicle Remarketing took place in Hamburg this April. Experts gathered to discuss the challenges and opportunities in selling second-hand battery-electric vehicles (BEVs) as their numbers rise. The event focused on strategies for economically successful BEV remarketing. Key topics included building trust, managing residual values, and actively steering sales markets. Uncertainties around battery durability, residual value fluctuations, and usage patterns were also highlighted as major hurdles.
A Deloitte study, *Marketing Used BEVs: Opportunities and Challenges*, underscored the need for trust in the remarketing process. Experts debated how to value, market, and manage used BEVs in fleets to align with demand. The forum also noted that subsidised new electric cars can sometimes undercut prices of slightly used models, complicating resale strategies. Data presented suggested that EV batteries may last longer than widely believed. This finding could help ease concerns about long-term performance. Additionally, international remarketing was identified as increasingly vital for maximising vehicle value.
The forum stressed the growing importance of strategic remarketing as more BEVs enter the used market. Effective management of battery performance data, pricing stability, and cross-border sales will shape future success. These efforts aim to ensure a sustainable and profitable market for second-hand electric vehicles.
