Dream Home Lottery names Stephanie Bohn as new brand and campaign lead
Bohn took up her new position in January. Before joining, the 41-year-old spent over six years at Berlin-based sex toy company Amorelie, where she most recently served as Head of Brand & Customer Centricity, overseeing brand strategy and customer-focused development. Prior to that, the trained media manager worked at strategy consultancy different, advising international brands such as IKEA, Volkswagen, and Audible.
In her new role, Bohn will drive the "positioning and campaign planning of the brand in Germany's growing social lottery market." A key focus will be creating "integrated brand experiences, a clear brand stance, and stronger emotional engagement" centered on the interplay between winning opportunities and social impact.
Dream Home Lottery (Traumhausverlosung) has already launched its advertising campaign. In response to inquiries, the company stated it is pursuing a "holistic, cross-channel marketing and communications approach" spanning both traditional and digital media—from TV commercials and out-of-home advertising to print, online, and social media campaigns, as well as influencer marketing. Currently, all efforts are being managed without external agencies.
A current Dream Home Lottery advertisement
Speaking to our X, Bohn explained: "For media and creative work, we are currently relying entirely on our in-house resources. All expertise—from planning and booking to creative execution—resides internally, allowing us to implement our advertising independently, without external agency support." She added: "The Dream Home Lottery uniquely combines the chance to win a home with making a social contribution. This synergy offers tremendous potential for building a powerful, emotionally resonant brand that brings housing dreams to life. I look forward to working with the team to further raise awareness and establish the Dream Home Lottery as a fixture in people's lives."
Launched in the German market in August 2024, Dream Home Lottery specializes in raffling existing properties. According to the company, six houses have already been awarded, generating over €8.15 million for social projects. Currently, another home on the North Sea island of Föhr is up for grabs. The nonprofit organization Dreamify gGmbH serves as the event organizer and license holder, with Luisa Haxel as its managing director.
