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Audi overhauls production with new EVs and digital innovation push

From the A6 e-tron's debut to the Q2's farewell, Audi is rewriting its future. Discover how digital transformation and electric models are reshaping the brand.

The image shows an Audi e-tron concept car on display at the Frankfurt Motor Show, surrounded by a...
The image shows an Audi e-tron concept car on display at the Frankfurt Motor Show, surrounded by a group of people standing on the floor. The car is a sleek, modern design with a glossy black finish and a large, illuminated display screen in the background. The ceiling is adorned with bright lights, adding to the overall atmosphere of the show.

Audi overhauls production with new EVs and digital innovation push

Audi is making major changes to its production lines and model range over the next few years. New electric vehicles will arrive, while some existing models face the end of their production runs. The company is also shifting its focus toward digital innovation at key sites. The Audi A6 e-tron will launch in 2024, offered as both a sedan and an estate. Meanwhile, the Neckarsulm plant has recently updated the A5 and A6 families, with the new RS 5 set to feature a plug-in hybrid system.

Production of the Q2 in Ingolstadt will stop in April 2026. The model has sold 887,231 units since its 2016 debut. The Q3, another compact SUV, will then take its place on the Ingolstadt line from mid-2026. Audi Hungaria in Győr will supply additional Q3 bodies, which will be painted and assembled in Germany.

The A1, launched in 2010, has seen strong demand, with 1,389,658 units delivered so far. Both the A1 and Q3 remain especially popular in Germany, the UK, and Italy. Looking ahead, the Audi A2 e-tron will enter production in Ingolstadt in autumn 2026.

Beyond manufacturing, Audi is transforming its Neckarsulm site into a hub for digitalisation and artificial intelligence. The move reflects the brand’s push toward smarter production and future mobility solutions. The changes will see Ingolstadt become a key site for electric models like the A2 e-tron and the next-generation Q3. At the same time, Audi’s Neckarsulm plant will expand its role in digital innovation. The adjustments align with the company’s strategy to modernise its lineup and production methods.

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