Adidas hits $23.4B in 2024 revenue as footwear dominates global sales
Adidas AG has reported its financial results for 2024, with total revenue reaching $23.4 billion. The company’s growth reflects strong performance across key product categories and regions. Footwear remains the dominant source of income, while direct sales channels continue to expand rapidly. Footwear led Adidas’ revenue in 2024, bringing in approximately $12.8 billion. This category accounted for 54.7% of the company’s total sales, cementing its position as the largest contributor. Apparel followed with $8.9 billion, representing 38.0% of revenue, while accessories and gear made up the remaining 7.3%.
Women’s wear emerged as the fastest-growing subcategory within apparel. Meanwhile, direct-to-consumer channels saw significant growth, now making up 42% of revenue compared to just 28% in 2019. Europe remained Adidas’ largest market, contributing between 35-38% of sales. North America followed with 25-28%, while the Asia-Pacific region accounted for 20-22%. China and India were highlighted as key drivers of growth in the latter region, reflecting the brand’s expanding presence in emerging markets.
Adidas’ 2024 results show a clear reliance on footwear and a strong shift toward direct sales. The company’s revenue distribution across regions and product lines underscores its global reach and evolving business model. Growth in women’s wear and Asia-Pacific markets signals where future expansion may focus.
