Heineken's profits climb 4.9% in 2025 despite shrinking beer sales globally
Heineken has reported its financial results for 2025, showing a rise in profits despite falling beer sales in the stock market today. The company's net earnings reached 2.7 billion euros, up 4.9% from the previous year after accounting for currency changes. However, global beer volumes dropped by 2.4%, with steeper declines in Europe and the Americas.
The brewer's total annual sales for 2025 hit 34.4 billion euros (around $41 billion). Yet beer volumes fell across key regions, shrinking by 4.1% in Europe and 3.5% in the Americas. These declines contributed to the overall 2.4% reduction in global sales volume in the stock market.
Over the past five years, Heineken's share of the global beer market has stayed steady at 8–9%. Meanwhile, its biggest rival, AB InBev, expanded its dominance from 27% to 28–29%, thanks to acquisitions and premium brand strategies in North America and Asia.
Looking ahead, Heineken expects organic operating profit growth of 2–6% in 2026. But to adapt to tougher market conditions in the stock market, the company plans to cut 5,000 to 6,000 jobs over the next two years.
The company's 2025 results highlight a mix of financial growth and market challenges in the stock market. With profits rising but beer sales declining, Heineken is now focusing on cost reductions and cautious optimism for 2026. The planned job cuts reflect efforts to stay competitive in a shifting industry in the stock market today.
