Mediashop's €51.55M insolvency sparks race to save its teleshopping empire
Mediashop GmbH, a teleshopping company based in Neunkirchen, filed for insolvency in February 2026 with debts of €51.55 million. The firm, which employs around 160 people, is now under the management of insolvency administrator Michael Lentsch as efforts continue to secure its future. The company’s operational assets and the heritable building right for its headquarters are set to be sold this week. The 6,566-square-metre property includes a 2,670-square-metre building completed in 2018, currently under a mortgage of up to €5.5 million, though actual liabilities stand at €3.9 million. Mediashop pays an annual ground rent of nearly €14,000 for the right, which remains valid until 2078.
Investors and the company’s main bank have so far failed to reach an agreement on taking over the Neunkirchen headquarters. Despite this, Lentsch is working with potential buyers to rescue the business. The investor group involved aims to revive Mediashop’s position as the leading TV shopping provider in Austria, Germany, and Switzerland. Their plan includes cutting the number of TV channels from 172 to 30. The sale of Mediashop’s assets marks a critical step in its restructuring process. If successful, the deal could stabilise the company’s finances and reshape its operations under new ownership. The outcome will determine whether the business can regain its market dominance in the coming years.
