Wysh's Micro Life Insurance Boosts Banks' Deposits and Loyalty
Wysh, a fintech startup founded in 2021, is making waves in the banking sector. Led by serial entrepreneur Alex Matjanec, the company aims to boost deposits and customer loyalty for US banks by integrating micro life insurance into deposit accounts.
Matjanec, with a background in fintech and digital product leadership, saw an opportunity to address the underinsured gap in America. Wysh's flagship product, Life Benefit, allows US banks, credit unions, and fintechs to embed micro life insurance directly into deposit accounts without the need for underwriting or additional bureaucracy.
This innovative solution helps US banks differentiate their offerings and build customer loyalty, a challenge in today's competitive market. By partnering with ERGO, one of the largest insurance groups in Germany and Europe, Wysh is expanding its reach and helping US banks capture new deposits.
Wysh, under the leadership of Alex Matjanec, is transforming the banking landscape with its embedded life insurance product. By addressing the underinsured gap and aiding US banks in differentiation and customer retention, Wysh is poised to make a significant impact on the industry.
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