Why Personalized Car Insurance Advice Wins Over 91% of Customers

Five insurers dominate with agents who listen—91% of customers prefer tailored solutions over one-size-fits-all car insurance. See why brokers lag behind.

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2025 November 12 . 1:17 PM

1 min read

This image is clicked in a room, where it looks like Store. There are so many bottles in this image... — This image is clicked in a room, where it looks like Store. There are so many bottles in this image and cans. There is a Banner in the middle which is indicating Supra brand. Bottom right corner there is a logo LM.

Why Personalized Car Insurance Advice Wins Over 91% of Customers

Insurance agents are proving their value, according to satisfied customers. Five leading insurers - Debeka, Gothaer, Signal Iduna, Württembergische, and Zurich - top the ratings, with their agents praised for personalized advice.

Customers seeking tailored car insurance solutions appreciate agents who understand their unique circumstances and suggest suitable products. This approach resonates with 91% of customers.

Direct customers who interact online also express contentment, scoring a willingness to recommend of 4 points. However, those advised by central offices via email or phone are even more satisfied, rating 5 points. The overall NPS for car insurance agent customers stands at 14 points, doubling the market average of 4 points.

In business premises, the satisfaction is even higher, with an NPS of 17 points. A staggering 75% of car insurance agent customers rate their agent as 'very good' or 'excellent'. Conversely, broker customers show little enthusiasm, with an NPS of -15 points.

Car insurance agents, particularly those from Debeka, Gothaer, Signal Iduna, Württembergische, and Zurich, are winning customers over with their personalized advice. This results in high satisfaction and recommendation scores, outshining the broader car insurance market.