Viva.com and BlueStar Partner to Revolutionize European Commerce Solutions
Viva.com and BlueStar have joined forces in a new strategic partnership aimed at transforming commerce solutions across Europe. The collaboration merges Viva.com's payments and embedded finance technology with BlueStar's hardware and distribution expertise.
The partnership will simplify operations for merchants, independent software vendors (ISVs), and system integrators. By combining Viva.com's software-first architecture—designed for flexible checkout experiences and local compliance—with BlueStar's certified hardware distribution, the integrated solution reduces implementation time and complexity.
BlueStar's strengths in device staging, lifecycle support, and global distribution will complement Viva.com's platform. This integration enhances the value of BlueStar's hardware portfolio while providing merchants with a unified commerce stack. The goal is to help businesses boost sales and streamline operations through a seamless blend of software, hardware, and financial services.
The new offering will be demonstrated live at EuroShop 2026 in Düsseldorf (February 22–26, 2026). Visitors will see real-world applications across different merchant sectors and hardware setups, showcasing how the partnership works in practice.
The collaboration between Viva.com and BlueStar targets faster market deployment and smoother adoption for businesses. Merchants and ISVs will gain access to an integrated solution that combines payments, embedded finance, and hardware support. The live showcase at EuroShop 2026 will provide a first look at its practical benefits.
