Toyota Germany overhauls operations with One Fleet Company strategy by 2026
Toyota Germany has announced a major restructuring of its operations, set to begin on 1 April 2026. The changes aim to boost efficiency, improve commercial services, and simplify internal processes under a new guiding principle: One Fleet Company.
The reorganisation will introduce three new leadership roles. Holger Kiener takes on the position of Director of Kinto and Fleet Sales. Nadine Busch will lead as Director of Value Chain, while Jörg Dzubiella becomes Director of Sales and Network. Each appointment aligns with Toyota's push to strengthen its commercial business and sales network.
This latest move follows a broader global shift in Toyota's production strategy. Since 2021, the company has gradually moved manufacturing away from Europe and Japan, closing plants in the UK and Russia. Instead, it has expanded operations in lower-cost regions such as the US, Mexico, China, and Southeast Asia. The changes were designed to improve efficiency and resilience after supply chain disruptions caused by COVID-19 and ongoing geopolitical tensions. By 2026, the restructured German division will focus on delivering full solutions for commercial customers. The goal is to create a smoother, more integrated value chain that supports fleet management and sales operations across the country.
The new structure will take effect in early 2026, with clearer roles for sales, fleet services, and value chain management. Toyota Germany expects the changes to enhance operational efficiency and provide better support for its commercial clients. The company's global production shifts have already set the stage for a more adaptable and cost-effective approach.
