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Top media employers ranked by employee satisfaction in 2025

Which publishers lead in workplace happiness? New rankings reveal surprising insights from 40+ regional newspapers—plus the salary satisfaction gap.

,   and  Administrator
2 min read
In the picture there is a newspaper front page. There are many advertisements and headlines are...
In the picture there is a newspaper front page. There are many advertisements and headlines are mentioned in the newspaper.

How the Rankings Are Compiled

Top media employers ranked by employee satisfaction in 2025

Kununu.com, an indirect subsidiary of Hubert Burda Media, currently hosts over 15 million employee reviews covering employers, corporate cultures, and salaries in Germany, Austria, and Switzerland. According to the platform's own figures, its website averaged around five million active users per month last year.

How Are Employers Rated?

Like travel and hotel review platforms, Kununu calculates two key metrics: the willingness to recommend ("Would you recommend this employer to a friend?") and the Kununu Score. Users award one ("very poor") to five stars ("excellent"), with the average forming the final score. The current ranking is based on the Kununu Score, drawing on data from a five-year period (January 1, 2021, to December 31, 2025). The recommendation rate reflects responses from the past 24 months only.

Who Makes the List?

The rankings include media employers in the publishing sector listed on Kununu.com, tailored to the core audience of kress pro, with a minimum of 15 reviews.

"Regional Newspapers" Ranking

(Rank, Media Company, Kununu Score, Number of Reviews, Salary Satisfaction)

  1. FrĂ€nkische Nachrichten Verlag – 4.34 (15 reviews) – 73.3%
  2. Goslarsche Zeitung (Karl Krause) – 4.19 (21 reviews) – 76.2%
  3. Lensing Media/Bauer/Rubens – 4.13 (158 reviews) – 65.2%

Over 40 regional newspapers with at least 15 reviews are listed on Kununu.com, making this the largest segment among media employers. In this category, the Lensing Media/Medienhaus Bauer/Zeitungsverlag Rubens/Temmingmedia group (Editor-in-Chief: Jens Ostrowski) secures third place. A score of 4.13 is highly respectable, giving it a clear lead over larger newspaper groups such as Madsack, VRM, Neue Pressegesellschaft, or Funke Mediengruppe.

  1. Merkur tz Media – 4.07 (20 reviews) – 75.0%
  2. Oberpfalz Medien – 4.05 (63 reviews) – 73.8%
  3. Stimme Mediengruppe – 4.02 (66 reviews) – 75.4%
  4. Rheinpfalz Verlag und Druckerei – 3.86 (46 reviews) – 65.9%
  5. Madsack Mediengruppe – 3.74 (300 reviews) – 58.9%
  6. BZ Medien (Badisches Pressehaus) – 3.64 (72 reviews) – 50.0%
  7. Nordkurier Mediengruppe – 3.62 (16 reviews) – 37.5%

Now Available: The Major kress pro Ranking – "Best Employers 2026: 140 Media Companies Compared"

For media leaders: kress pro delivers actionable insights with case studies, strategies, and tips on technological trends.

Top Stories in kress pro 1/2026:*"Top Talent Will Earn More" –Recruitment expert Markus Böhler on how AI is reshaping the job market—and how companies and executives should respond. *Ranking: Best Employers 2026– 140 media houses under the microscope: How employees rate their employers, their salary satisfaction, and an exclusive analysis of data from the review platform Kununu. *AI to the Rescue: How Citizen Journalists Are Easing the Load for Local Newsrooms– Oberpfalz Medien has outsourced hyperlocal reporting to over 2,500 reader contributors. Here's what they've learned. *The Digital Strategy of Die Zeit – Christian Röpke, Managing Director and COO of Zeit Verlagsgruppe, discusses the use of artificial intelligence, the publisher's first AI licensing deal with Google, and how the media house navigates relations with Big Tech. He also reveals whether Die Zeit's podcast subscription, launched in 2025, has been a success.

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