SodaStream’s bold *Push It Real Good* campaign targets DACH market growth
SodaStream has launched a new campaign called Push It Real Good to promote its brand across the DACH region. The initiative, led by Marketing Director Julian Hessel, comes as the company strengthens its leadership team with the appointment of Michael Henzler as Sales Director for Germany.
The Push It Real Good campaign was developed by agency HeimatTBWA, with media planning handled by Dentsu’s subsidiary iProspect. Julian Hessel oversees the effort, aiming to boost SodaStream’s presence in the market.
The new campaign and leadership changes signal SodaStream’s push to expand its market share in Germany and beyond. With Henzler’s experience and Hessel’s marketing direction, the brand aims to strengthen its position in the coming months.
