How Direct Marketers Can Reach Consumers - Saxony-Anhalt's Direct Marketing Boom: Local Produce Sales Soar
The direct marketing scene in Saxony-Anhalt is thriving, with around 600 businesses selling local produce like honey, jam, and cheese. André Stallbaum, owner of 'Scheunenladen' in Stendal, is benefiting from the growing trend towards mindful eating.
The 'regional acceptance' concept has been a hit, with over 85,000 boxes sold in 12 years, generating €2.5 million for local producers. Each region now offers its own version, with Wittenberg being the latest. However, only five percent of shoppers actively seek regional products.
Presentation is key to sales, with well-presented goods selling well. Stallbaum's 'Scheunenladen' attracts customers through roadside signs, online ads, and word of mouth, offering a wide range of local products. Wolfgang Zahn, direct marketing expert at AMG Saxony-Anhalt, suggests regional events to showcase goods and attract customers.
Despite many consumers preferring to buy local, only a small percentage actively seek regional products. The 'regional acceptance' has proven successful, with over 85,000 sold in 12 years. Businesses like Stallbaum's 'Scheunenladen' and events suggested by Wolfgang Zahn can help boost sales of local produce in Saxony-Anhalt.
