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Renault and Dacia: Beil Auto Dealership Opens Operations in Heuchelheim and Marburg

The new Renault and Dacia dealership in Heuchelheim near Giessen has fully implemented the new corporate identity of both brands for the first time in Germany. A further location in Marburg was also opened at the beginning of December.

In this image there are car logos on the car.
In this image there are car logos on the car.

Renault and Dacia: Beil Auto Dealership Opens Operations in Heuchelheim and Marburg

Family-owned Autohaus Beil has expanded its presence in central Germany with two new dealerships. The company, founded in 1946 as a small tyre business, now operates modern Renault and Dacia showrooms in Heuchelheim and Marburg. Both locations mark a significant step in the group’s growth under owner Markus Beil.

The first of the new sites opened in Heuchelheim, near Gießen, drawing around 600 visitors to its grand launch. This 8,000-square-metre dealership is the first in Germany to showcase Renault and Dacia’s updated corporate identity. Its 1,757 square metres of workshop and sales space also include a rooftop solar array for energy efficiency.

The second location, in Marburg, will begin operations on December 1, 2025. Covering 7,000 square metres, it includes 1,350 square metres of dedicated workshop and sales space. Both sites ensure customers across northern and central Hesse are within a 15-minute drive of expert service. Originally a tyre and vulcanisation shop, Autohaus Beil has grown into a group employing around 100 people. It currently sells roughly 2,400 vehicles a year, with plans to increase that number to 3,000 by 2026. The new dealerships join existing locations like Frankenberg, further strengthening the company’s regional reach.

The expansions in Heuchelheim and Marburg reflect Autohaus Beil’s commitment to modernising its services. Both sites offer updated facilities and improved accessibility for customers. The group continues to build on its 78-year history while targeting higher sales in the coming years.

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