ING revamps business banking to lure Germany's growing entrepreneurs
ING is pushing to attract more entrepreneurs to its business banking services in Germany. With around five percent of the population running their own businesses, the bank has updated its Business App and added new features. The goal is to make digital banking simpler and more appealing for small business owners.
The bank has focused on streamlining the onboarding process for new business customers. A smooth setup is seen as a major factor in winning over entrepreneurs who need quick and easy access to financial tools. Many of these users already manage their personal accounts with ING, making them more likely to switch their business banking as well.
ING's updated Business App now supports a wider range of tasks, encouraging users to handle banking on the go. Usage remains balanced between mobile and desktop, reflecting how entrepreneurs split their time between different devices. The bank has also introduced a high-yield savings account for corporate funds, allowing businesses to earn interest on idle capital.
To further meet demand, ING will soon offer fixed-term deposits with flexible terms of three, six, and twelve months. These options let businesses lock in returns on surplus funds while keeping their finances secure.
The changes come as more entrepreneurs look for straightforward digital banking solutions. ING's expanded services, including interest-bearing accounts and fixed-term deposits, provide businesses with more ways to manage and grow their money. The bank's strategy relies on convenience and competitive features to stand out in the market.
