Hyundai's 2025 European sales dip masks its electric vehicle dominance in Germany
Hyundai faced mixed results in Europe during 2025. While overall passenger car registrations stayed flat, the brand held a strong position in Germany's electric vehicle market. The company now looks to new models and dealer support to drive future growth. In Germany, Hyundai sold around 94,000 vehicles in 2025—a 3% drop from the previous year. Despite this decline, it maintained a 3.3% market share, making it the strongest Asian brand in the country. The company also secured a 4.7% share of private customer sales across Europe.
Across wider Europe, including Turkey and Eastern markets, Hyundai shifted over 603,000 units. Its performance in Germany's fully electric segment stood out, with an above-average share. Yet, executives downplayed concerns about rising competition from Chinese rivals like SAIC and BYD, calling it no immediate threat.
To boost sales, Hyundai will launch five new models in the high-volume B and C segments within 18 months. Dealers remain central to its strategy, acting as the main point of contact for customers. The brand aims to stabilise German sales in 2026 before targeting growth from 2027 onward. Hyundai's focus now turns to expanding its model range and strengthening dealer networks. With five new cars on the way, the company hopes to reverse its recent sales dip in Germany. The push for growth will rely on maintaining its electric vehicle edge and dealer-driven customer relationships.
