Hassia Group Names Ronny Lindstädt New Bionade Marketing Director
Hassia Group has appointed Ronny Lindstädt as the new Marketing Director for its iconic brand Bionade. He succeeds Corinna Fuchs, who is on maternity leave. Lindstädt brings a wealth of experience from his previous roles at DMK, Kraft Foods, and Ricola, where he oversaw national brand management for Germany and held progressively responsible roles, culminating in his position as Marketing Director within the CFP sales joint venture. Before joining Hassia, Lindstädt held key positions at DMK and Kraft Foods, working on popular brands like Milram and Milka. He is now set to lead the once family-owned Bionade brand, which Hassia acquired in 2018. Stefan Müller, Managing Director of Marketing at Hassia Group, warmly welcomes Lindstädt and is confident that he will bring fresh momentum to the brand's continued success. Ronny Lindstädt takes the helm at Bionade, bringing a rich history in marketing and brand management. His appointment signals Hassia Group's commitment to driving the brand's ongoing success and growth.