Goldbach sells Goldvertise to High View
Goldbach Group has agreed to sell its German subsidiary, Goldvertise Media, to Munich-based media company High View. The deal, set to complete at the start of 2026, marks a strategic shift for both firms. High View will take full ownership of the advertising specialist as part of its expansion in video marketing.
The acquisition was finalised on 22 December 2025, with High View gaining 100% control of Goldvertise. The company will remain independent under its new owner, with Frank Möbius staying on as managing director. Goldvertise specialises in selling ad space across connected TV, linear TV, and online video, working with over 45 niche TV channels.
For High View, the purchase strengthens its position in video advertising, covering linear TV, streaming platforms, and digital video. The deal also aligns with Goldbach’s plan to simplify its portfolio and focus on its core Swiss market. High View’s shareholders include Beta Film, which has held a 50% stake in the group since 2023. The move is expected to accelerate Goldvertise’s growth, reinforcing its role as a key partner for monetising TV and digital video content. Both companies have described the transaction as a step toward expanding their reach in the evolving media landscape.
The sale will take full effect in early 2026, with Goldvertise continuing operations under High View’s ownership. The company will maintain its existing structure while benefiting from High View’s broader resources. This acquisition reflects ongoing consolidation in the European video advertising sector.
