Goldbach sells Goldvertise to High View
Goldbach Group has sold its German subsidiary, Goldvertise Media, to Bavaria-based media group High View. The deal, finalised on 22 December 2025, marks a strategic shift for both companies. High View will take full ownership of Goldvertise at the start of 2026, as Goldbach refocuses on its Swiss core market.
Goldvertise specialises in advertising across connected TV, linear TV, and online video platforms. The company works with over 45 special-interest TV channels, positioning itself as a key player in video monetisation. Under the new ownership, it will remain an independent entity within High View, with managing director Frank Möbius staying in his role.
High View, part of the Bayerische Mediengruppe, sees the acquisition as a way to expand its video advertising ambitions. The group, which includes Beta Film as a 50% shareholder since 2023, aims to strengthen its presence in linear TV, connected TV, and digital video. The deal is also expected to support Goldvertise’s growth, reinforcing its role as an integrated monetisation partner across multiple platforms. For Goldbach, the sale aligns with its broader strategy to streamline operations and concentrate on Switzerland. The transaction completes the group’s exit from the German market, simplifying its portfolio under TX Group’s ownership.
The takeover will officially begin at the turn of 2025/26, with High View gaining full control of Goldvertise. The company will continue operating independently, maintaining its focus on video advertising solutions. The move allows Goldbach to sharpen its focus on Switzerland while High View expands its media footprint in Germany.
