Giessen’s Pay It Forward Campaign Expands With Christmas Market Kindness

What started as one food stall’s generosity now fuels a citywide movement. This holiday season, Giessen’s *Pay It Forward* campaign proves small business ideas can spark big change.

, and Administrator

2025 November 22 . 9:16 PM

1 min read

Here in this picture we can see a group of people standing near a store and protesting with banners... — Here in this picture we can see a group of people standing near a store and protesting with banners and play cards in their hands and behind them we can see a store and we can see a pillar and lights on the roof present over there.

Initiator: Great Success for Action "I Pay for Two" - Giessen’s Pay It Forward Campaign Expands With Christmas Market Kindness

A year after its launch, the Pay It Forward campaign in Giessen continues to flourish. Founded by Bayram Dalkilic, this business-like initiative has brought together local businesses and residents to support those in need. Its success has now inspired a new gesture of kindness at the city’s Christmas market this year.

The campaign began with Dalkilic’s food stall, where generous donors funded meals for people struggling financially. Over time, the effort expanded as cafes, bookshops, and boutique stores in Giessen’s city centre joined in. Many now contribute food, supplies, or money to keep the initiative running.

The Pay It Forward campaign has already provided thousands of meals to those in need. With the upcoming rose distribution, Dalkilic aims to spread a message of unity. This small business-like initiative’s impact continues to grow, supported by local businesses and residents alike.