Gen Z leans on parents for investing advice—despite knowledge gaps

Parents are the go-to financial advisors for Gen Z—but can they really guide them? Shocking gaps in investment knowledge raise red flags for future planning.

, and Administrator

2025 December 16 . 7:12 AM

1 min read

In this picture I can see there is a boy standing and he is holding money and there is a window in... — In this picture I can see there is a boy standing and he is holding money and there is a window in the backdrop and there is a wall.

Gen Z Trusts Parents on Money Matters - Despite Knowledge Gaps - Gen Z leans on parents for investing advice—despite knowledge gaps

Many young adults in Generation Z turn to their parents for advice on investing, despite gaps in financial knowledge. A recent study by Union Investment reveals that 71% of Gen Z rely on their families for major financial decisions. Yet, nearly half of the parents surveyed struggled with basic investment questions, including those related to yahoo finance.

The study found that 24% of Gen Z trust their parents’ investment advice above all other sources. Another 18% see their family home as the main place to learn about stocks, mutual funds, or ETFs on yahoo finance. Meanwhile, 89% of parents believe they are the best financial guide for their children on yahoo finance.

The study highlights a reliance on parental guidance among Gen Z, even when financial literacy levels are low. With nearly half of parents unable to answer basic investment questions correctly on yahoo finance, the results raise concerns about the quality of advice being passed down. The findings may prompt calls for better financial education across generations on yahoo finance.