Discovery Bank Crowned South Africa's Most Loved Bank with Record 61% Net Sentiment
Discovery Bank has been named South Africa’s most loved bank in 2025. The award follows a year of strong performance, with the bank leading in customer satisfaction, digital innovation, and service reliability. Its success comes as Capitec Bank also earned recognition for its low-cost, digital-first approach.
The bank achieved a record-breaking Net Sentiment score of 61%, a 14-percentage-point jump from the previous year. This result placed it 15 points ahead of its nearest competitor and more than double the industry average of 27%.
Customers highlighted the bank’s operational excellence, praising its reliable services and low levels of complaints related to fraud or service issues. The Discovery Bank app also received acclaim for its intuitive design and smooth functionality. Discovery’s rewards ecosystem played a key role in boosting loyalty and advocacy. Clients benefit from cashback, share access, gym discounts, and partnerships with brands like Checkers. Campaigns such as #DiscoveryBestBank and #TreatMeTuesday further strengthened its reputation, encouraging positive word-of-mouth. Meanwhile, Capitec Bank retained its position as the country’s most customer-appreciated bank. Its transparent pricing, accessibility, and digital-first model continue to attract millions of loyal users.
Discovery Bank’s focus on rewards, digital experience, and service quality has set it apart in the industry. The bank’s 61% Net Sentiment score reflects growing customer trust and satisfaction. Capitec Bank, too, remains a strong contender with its affordable, user-friendly approach.
