Deutsche Telekom Stock: Attack on Two Fronts
Deutsche Telekom is expanding into new sectors while facing challenges in its stock performance. The company has recently invested in drone technology for defence and secured major sports broadcasting rights. Meanwhile, its share price continues to struggle below key technical levels.
The telecoms giant has made its first move into the defence industry by investing in Quantum Systems, a Munich-based drone specialist. The deal, led by its investment arm T.Capital, focuses on developing AI-powered surveillance solutions. These technologies will help protect critical infrastructure for energy providers and government agencies across Germany and Europe.
In a separate push, Deutsche Telekom has acquired exclusive rights to broadcast the **PGA Tour**, **DP World Tour**, and **Ryder Cup**. This move challenges Sky’s long-standing dominance in sports media and supports the company’s broader content strategy. Alongside these rights, the firm plans to launch two new linear TV channels to boost customer retention in its fixed-line business. Financially, the company’s stock is under pressure, trading at **€27.35**, down **6.27%** since the start of the year. The current price sits just below its **50-day moving average of €27.39**, raising concerns about further declines. If support fails, analysts warn the stock could slide toward its **52-week low of €26.45**, already **23% below its peak of €35.78**. Despite these challenges, Deutsche Telekom’s management remains focused on growth. The strategy involves using its core business to generate steady cash flow and maintain dividends. At the same time, it is targeting defence and media as new areas for expansion, aiming to diversify revenue streams beyond traditional telecoms.
Deutsche Telekom’s latest investments signal a shift toward defence and media, even as its stock faces technical weakness. The company’s valuation stands at a 2025 P/E ratio of around 14, with a market capitalisation of approximately €136.7 billion. Success in these new ventures could help offset current market pressures and support long-term stability.
