Delhi’s bold new liquor policy aims to modernize sales and boost profits
The Delhi government is set to unveil a new liquor policy, with the final version's release date yet to be announced. The draft is currently under public consultation, aiming to boost profits for Indian-Made Foreign Liquor (IMFL) and imported alcohol.
The current excise policy, implemented in September 2022, is valid until 2026. The new policy, however, proposes a shift from the previous model that involved private vendors. Instead, retail liquor sales will continue to be managed by government corporations. Retailers stand to gain up to Rs 200 more per bottle on IMFL and imported liquor under the new proposal.
The draft policy suggests expanding and upgrading liquor vends, increasing fixed profit margins per bottle, and ensuring stores are located away from non-conforming zones. The policy also aims to modernise retail outlets and enhance the buying experience, aiming to attract customers who have shifted to nearby cities. This includes plans to establish larger, cleaner outlets designed like modern retail spaces, with some even located in malls and shopping complexes.
After the public feedback period, the draft policy will be sent to the cabinet and the Lieutenant Governor for final approval. The new policy seeks to increase profit margins, modernise retail outlets, and reclaim customers, all while ensuring responsible alcohol sales.
