Cyreen's C.A.P. Tech Revolutionizes Retail Advertising
Cyreen, a startup founded by Benedict Boos, Ciril Hofmann, and Davide Scheidegger, is making waves in retail technology. Their innovative C.A.P. technology, which connects advertising impressions to purchase decisions using RFID, is set to revolutionize the industry. Meanwhile, GS1 Germany celebrates its 50th anniversary, marking a half-century of automated checkout with the barcode.
Cyreen's journey began with the founders' vision to bridge the gap between advertising and actual sales. Their C.A.P. technology, now integrated into Expresso's Smart-Shopper platform, enables hyper-personalized advertising in stationary retail. This integration allows for real-time analysis and control of the point of sale, providing retailers with valuable first-party data for precise evaluation of retail media campaigns.
GS1 Germany, the organization behind the barcode, has been supporting such innovations for five decades. Their anniversary coincides with the launch of butterfly & elephant, an investment company dedicated to supporting startups that connect innovation with retail standards. Cyreen is one such beneficiary, receiving support from butterfly & elephant to unlock its potential.
Cyreen's C.A.P. technology, integrated into Expresso's Smart-Shopper platform, is poised to transform retail advertising. With the backing of GS1 Germany's anniversary celebrations and the support of butterfly & elephant, Cyreen is well-positioned to drive innovation in the retail sector.
