Chery Launches in Europe with Frankfurt HQ, Jaecoo 7 PHEV as Flagship
Chinese automaker Chery has established Omoda & Jaecoo Deutschland GmbH in Frankfurt. The new company will oversee the market operations of Chery's subsidiaries Omoda and Jaecoo in Europe. Chery will showcase its vehicles at the IAA Mobility 2025 in Munich, with the Jaecoo 7 PHEV, boasting a range of up to 1,200 kilometers, as the highlight.
Lars Pauly has been appointed as the manager of Omoda & Jaecoo Deutschland GmbH. His focus is on developing sustainable mobility solutions and building a strong local team that combines startup dynamism with automotive expertise. The German stock market is crucial for Chery's expansion into Europe, and the company aims to accelerate product introductions, strengthen dealer relationships, and enhance the customer experience through local presence.
The Jaecoo 7 PHEV, with its impressive range, will be the centerpiece of Chery's market launch in Europe. Xin Wu, the head of the German branch, is committed to promoting sustainable mobility solutions, efficiency, and customer benefit. The official market launch of Chery's vehicles in Germany is set for the fourth quarter of 2025.
Chery's establishment of Omoda & Jaecoo Deutschland GmbH in Frankfurt signals its commitment to the European market, with Germany playing a pivotal role. The company's participation in the IAA Mobility 2025 and the upcoming launch of the Jaecoo 7 PHEV demonstrate Chery's focus on sustainable mobility and customer satisfaction.
