Brothers' Cansativa Thrives in Germany's Medical Cannabis Market
Two brothers from Frankfurt, Jakob and Benedikt Sons, have made a significant impact on Germany's medical cannabis market. In 2017, they founded Cansativa, a family business that has become a major player in this complex and highly regulated sector. Their choice of a family startup model reflects their commitment to sustainability, long-term thinking, and trust-based relationships.
Cansativa, now working with over 2,000 pharmacies, has shown that family businesses can thrive in young, evolving markets. The company's success is built on a clear set of values that guide decision-making, even in challenging situations. The founders prioritize long-term thinking and sustainable relationships, both internally with employees and externally with partners and patients.
Historically, family businesses have been pioneers in blazing new trails. Cansativa is no exception. It aims to actively shape the medical cannabis market with progressive approaches and a desire to make a societal contribution. The company seeks to create a lasting impact, taking responsibility for employees, patients, and society as a whole.
Cansativa, under the leadership of the Sons brothers, has demonstrated that family businesses can successfully navigate complex, heavily regulated markets. Their commitment to long-term thinking, sustainability, and trust-based relationships has positioned them as a significant force in Germany's medical cannabis market. As they continue to grow and innovate, Cansativa remains dedicated to its mission of making a positive societal impact.
