BPCL Honours Mechanics Nationwide in Heartfelt Radio Campaign

BPCL says 'thank you' to mechanics with a massive radio campaign. The campaign strengthens bonds and acknowledges their crucial role in safe journeys.

, and Administrator

2025 October 27 . 1:16 PM

1 min read

This picture looks like motorbike race. We see few people riding bikes and they wore helmets on... — This picture looks like motorbike race. We see few people riding bikes and they wore helmets on their heads and we see text at the bottom of the picture.

BPCL Honours Mechanics Nationwide in Heartfelt Radio Campaign

BPCL, a leading Indian oil and gas company, has launched a nationwide radio campaign to honour automobile mechanics, themed 'Thank you, Mechanics - for Safe and Smooth Journeys'. The campaign, spanning 116 cities over 30 days, is a significant undertaking with over 18,000 radio spots aired across 13 leading stations. It includes interactive elements such as live radio interviews with mechanics, on-air interactions, meet-and-greet sessions, and social media promotions. MAK Lubricants' brand ambassador, Rahul Dravid, features in specially created audio jingles in 13 languages, adding a touch of celebrity recognition to the campaign.

BPCL's Business Head (Lubes), S. Kannan, explained that the campaign aims to strengthen the bond with the mechanic community while acknowledging their crucial role in ensuring safe and smooth journeys. The campaign is not just a gesture of appreciation but also a strategic move to engage with the mechanic community, who are key influencers in the lubricant industry.

With this campaign, BPCL and MAK Lubricants demonstrate their commitment to the mechanic community, a vital part of their customer base. As one of India's leading oil and gas companies with a refining capacity of around 35.3 MMTPA and a vast distribution network, BPCL continues to invest in initiatives that foster community development and sustainability. The company's goal to become a Net Zero Energy Company by 2040 reflects its dedication to responsible business practices.