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Black Friday Deals Aren’t Always What They Seem—Here’s Why

Those jaw-dropping Black Friday discounts could cost you more in the end. From hidden fees to fake bargains, here’s what sellers aren’t telling you.

In this picture we can see a store here, we can see racks here, there are some bakery items present...
In this picture we can see a store here, we can see racks here, there are some bakery items present here, we can see lights at the top of the picture, there are some boards here, there is the ceiling here, at the bottom there is floor, we can see price tags here.

Consumer Advocates: Black Friday Bargains Often 'Bait and Switch' - Black Friday Deals Aren’t Always What They Seem—Here’s Why

Black Friday discounts are filling online shops with tempting offers. But consumer groups warn that many deals are not as good as they seem. Shoppers may end up paying more than expected—or buying items they don’t really need.

A growing number of Black Friday promotions come from sellers based outside Europe, often in Asia. Brands like Samsung, Dyson, and Vorwerk, along with platforms such as Amazon and Back Market, dominate these sales. While prices may look low, long shipping routes and high return costs can offset the savings.

Not all Black Friday bargains deliver real savings. By researching prices, checking seller locations, and considering alternatives, consumers can avoid misleading offers. A little extra time spent comparing options may prevent unnecessary spending.

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