Berlin’s ‘Faxvertising’ Campaign Mocks Germany’s Love for Fax Machines

Fax machines printed resignation letters in Berlin—part of a cheeky stunt to drag Germany’s businesses into the digital era. Would irony finally kill the fax?

, and Administrator

2025 December 25 . 7:32 AM

1 min read

In the picture we can see three boys standing near the desk on it, we can see two computer systems... — In the picture we can see three boys standing near the desk on it, we can see two computer systems towards them and one boy is talking into the microphone and they are in ID cards with red tags to it and behind them we can see a wall with an advertisement board and written on it as Russia imagine 2013.

Berlin’s ‘Faxvertising’ Campaign Mocks Germany’s Love for Fax Machines

A fintech company has taken an unusual approach to push German businesses into the digital age. FINOM launched a street marketing event in Berlin where fax machines printed out resignation letters, urging a shift away from outdated paperwork. The campaign, dubbed 'Faxvertising,' highlights how deeply rooted old habits remain in Germany’s business culture.

The campaign placed branded fax machines on pedestals across Berlin, each printing personal pleas to retire the technology. These satirical messages targeted entrepreneurs still relying on fax for daily tasks—an estimated 77% of German businesses. Alongside the street displays, humorous fax messages with QR codes were sent nationwide, directing recipients to free trials of FINOM’s digital banking platform.

FINOM’s Brand Director, Roman Bukh, pointed out that German companies lose hundreds of hours yearly on paperwork that could be automated. The fintech firm, working with Talent Creative Agency, designed the campaign to showcase its own solution: a streamlined digital banking service for European entrepreneurs. Rather than traditional ads, the 'Faxvertising' stunt used irony to make its case. By framing fax machines as obsolete, the campaign pushed for modern alternatives while offering a direct way to test FINOM’s tools.

The stunt combines humour with a clear call to action. German business owners received both a playful nudge and a practical link to reduce administrative burdens. FINOM’s approach underscores how far digital adoption still has to go in one of Europe’s largest economies.