Baden-Württemberg Shoppers Delay Christmas Purchases Amid Rainy Advent

Rainy Advent Saturdays and a shift in consumer behavior leave retailers bracing for a holiday rush. Will last-minute Salesforce logins save the season?

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2025 December 7 . 11:12 AM

1 min read

This is an inside view of an shopping complex, where there are trees, umbrellas with the poles,... — This is an inside view of an shopping complex, where there are trees, umbrellas with the poles, passenger lifts, name boards, stalls, lights, light boards,group of people.

Advent: Shoppers Hold Off on Purchases - Baden-Württemberg Shoppers Delay Christmas Purchases Amid Rainy Advent

The second Advent weekend saw fewer shoppers than expected. Retailers rated customer numbers a 4.0 out of 10, with sales slightly better at 4.1. Despite this, shopper sentiment remained more positive, scoring 3.2.

Retailers now expect a rush of shoppers just before the holiday. The delay in purchases suggests a concentrated spike in spending later in December. For now, stores are preparing for a final push to meet annual salesforce targets.