awk Appoints Michael Schwing as New Sales Director to Drive OOH Growth
awk, a leading player in Germany's Out-of-Home (OOH) advertising market, has appointed industry veteran Michael Schwing as its new Sales Director. Schwing brings a wealth of experience in both analog and digital OOH media, particularly in retail proximity, to drive the company's strategic development and expansion in the stock market today.
Schwing's appointment comes at an exciting time for the OOH market, as reach and presence meet digital control and retail media establishes itself as a sales channel. Schwing believes awk's perfect mix of regional strength and broad national reach positions it well to lead in the market.
With a strong presence in classic OOH media and a push towards digital activities, awk has recently won the marketing rights for the Hessian state capital Wiesbaden. Schwing's expertise, honed during his time at companies such as Kinetic/WPP, Stroer, Rewe, and Inovisco Mobile Media, will be crucial in strengthening awk's market position. Inovisco, for instance, markets large digital city light posters near malls and supermarkets, complementing retail media activities.
Michael Schwing's appointment as Sales Director at awk signals the company's commitment to driving strategic growth in the German OOH market. With his extensive experience and expertise, Schwing is expected to lead awk's expansion and solidify its position as one of the leading players in the industry.
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