Skip to content

Adidas stock edges up as Puma takeover rumors spark investor hope

A glimmer of optimism for Adidas as Puma’s takeover buzz lifts its shares—yet the brand’s struggles are far from over. Will holiday sales turn the tide?

In this picture there is a black color Nissan sports car. Behind there are some cartoon posters and...
In this picture there is a black color Nissan sports car. Behind there are some cartoon posters and on the bottom side of the image there is a small quote written on it.

Adidas stock edges up as Puma takeover rumors spark investor hope

Adidas shares have climbed slightly to €160.35 after weeks of decline. The rebound comes amid speculation about a possible takeover of rival Puma by Asian sportswear firms like Anta Sports, Li Ning, and Asics. Yet the company’s stock remains shaky, still near its lowest point in a year.

The recent uptick in Adidas’ share price follows reports from Bloomberg about potential bids for Puma. Investors appear to be betting on industry consolidation, lifting Adidas’ stock in the process.

Adidas’ stock has edged up on takeover speculation involving Puma, not its own performance. The company still faces a tough road ahead, with weak momentum and a fragile market position. How it fares in the holiday shopping period could determine whether it stabilises or slides further.

Read also: